Mastering the Art of Negotiation

Foundational Knowledge: Understand the fundamentals of negotiation and why these skills are vital in the pharma industry.

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Skill Development: Learn to build rapport, set agendas, make and respond to proposals, and manage agreement and objections effectively.

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Real-world Scenarios: Through various case studies, grasp the practical application of these skills in complex negotiation situations.

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Future Trends: Stay abreast with the latest negotiation trends in the pharma sector.

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Beyond negotiation tactics, this guide also provides a comprehensive list of additional resources for continuous learning, including recommended books, online courses, podcasts, webinars, professional organizations, and more.

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