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A business meeting in a small company.

As an English communication coach for the pharmaceutical industry, I often hear stories that underscore the importance of precise grammar usage. One such story was shared by a client of mine, Nick, a lead scientist at a reputable pharmaceutical company.


He once announced in a team meeting, "Patients don't have to take the new medication on an empty stomach." This statement led to confusion, as the medication was specifically designed to be taken with food. A simple misuse of a modal verb transformed his critical guidance into potentially harmful advice.


What Nick intended to convey was, "Patients must not take the new medication on an empty stomach." This sentence, accurately using a modal verb, makes it clear that taking the medication with food isn't optional - it's mandatory.



In an industry where words can dramatically influence health outcomes, mastering the nuances of tenses, conditionals, modals, and reported speech is critical.

Let's delve into each of these:


English Tenses for pharma


Correct tense usage establishes the timeframe for the actions being discussed, avoiding misrepresentations of completed studies, current facts, or future actions.


Conditionals


Conditionals allow for the discussion of potential or hypothetical situations. Misusing conditionals, particularly when discussing potential drug effects, can lead to confusion.


Modals


As demonstrated by Nick's story, modal verbs can dramatically change a sentence's meaning, as they express ability, possibility, permission, or obligation.


Reported Speech


In a field where accurately relaying information is vital, the correct use of reported speech is fundamental.



Accurate grammar usage not only maintains clarity and credibility in communication but is also crucial to ensuring patient safety.



That's why we've developed a specialized Grammar Course tailored for Clinical Research Professionals. It's a 10-day course designed to strengthen your command over essential English grammar - tenses, conditionals, modals, and reported speech.



Enrolling in this course can help you avoid misunderstandings and ensure your ideas are expressed accurately. In less than two weeks, you could transform your presentations, write more precise reports, and engage more effectively in team discussions.



If you're ready to take your communication skills to the next level, click here to find out more about the course and enroll.





We often see the profound impact that our inner conversations have on our lives. Our thoughts and beliefs shape our actions, shape our behavior, and ultimately influence the results we experience. It’s time to harness the power of our own positive language and change our lives for the better.


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Imagine waking up in the morning and telling yourself, "Today is going to be a great day. I am capable, confident, and ready to tackle any challenge that comes my way."

With this simple mindset shift you set a good tone for the day ahead.


On the other hand, misinformation can be a destructive force that hinders us.

Let’s face it, you are offered an exciting opportunity to move on to a new career.

Negative internal dialogue whispers, "You're not worthy enough. You'll never win. Better play it safe." These self-limiting beliefs undermine your confidence and prevent you from taking the necessary steps to explore new possibilities.



Now, let’s dive into some practical examples of how positive self-talk can empower us to overcome challenges and achieve our goals:



Goal Setting


Imagine setting a goal to run a marathon, but your doubts start creeping in. Instead of letting negative thoughts destroy you, speak positively about yourself. Remember your determination, your strength, and your past accomplishments. Say, "I'm a capable runner. I try to train, and I'll cross that finish line with pride." Reinforcing a positive attitude will give you the motivation to push through the hard training and overcome any obstacles.


Public speaking


Public speaking can be intimidating, and can cause anxiety and self-doubt Use a positive self-talk instead of negative thoughts. Remember your knowledge, preparation, and ability to communicate with your audience. Say, "I have valuable insight to share. My passion and skills will engage the audience, and my message will inspire them." By reframing your ideas, you’ll exude confidence, engage your audience, and deliver a powerful presentation.


Overcoming obstacles


Life throws curveballs, and obstacles are inevitable. Self-movement is your greatest ally during these times. Let’s say you’re facing a business setback — a project didn’t go as planned, and you feel frustrated. Instead of focusing on failure, treat yourself with compassion and offer words of encouragement. Say, "This setback does not define me. I am resilient and will learn from this experience. I have the skills and determination to bounce back harder than ever. Adopting a growth mindset will help." you keep you grounded, learn valuable lessons, and ultimately win." ." and gain power.



By positively receiving positive feedback about ourselves, we can wire our minds and unlock our full potential.



Here are a few ways you can incorporate it into your daily life.



✅ Insight: Start by recognizing your inner dialogue. Focus on the ideas that arise in different situations. Note some examples of negativity or self-doubt.


✅ Reject Misconceptions: When negative thoughts arise, question their validity. Challenge them with evidence of your accomplishments, strengths, or potential for growth.


✅ Replace positive emphasis: Replace negative thoughts with positive emphasis. Use phrases like "I can," "I deserve to win," and "I have what it takes." Repeat this emphasis regularly, especially in difficult situations.


✅ Surround yourself with positive things: Surround yourself with positive influences, such as supportive friends, inspirational books, uplifting podcasts, or motivational articles. These external factors can reinforce a positive self-narrative.


✅ Treat yourself with compassion: Treat yourself with kindness and compassion, especially during setbacks. Remember, everyone makes mistakes, and setbacks are opportunities to grow and learn.



As you consistently incorporate positive self-talk into your life, you will notice dramatic changes in your outlook, attitude, and overall well-being. The power to change your life in your mind. Acknowledge positive self-talk and witness the amazing impact it has on every aspect of your life.

Trust is a crucial element in any professional relationship, and virtual communication in the pharmaceutical industry is no exception. Building trust with colleagues, clients, and partners is essential for successful collaboration and effective outcomes.


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Trust plays a critical role in the pharmaceutical industry as it involves handling sensitive information, dealing with complex regulatory requirements, and working together on intricate projects. Without trust, these tasks become significantly more challenging and may affect the overall success of the industry.



Here are some tips to help pharmaceutical professionals establish and nurture trust in virtual communication:



Maintain regular communication


If you are a pharmaceutical project manager collaborating with a team of researchers, regulatory experts, and medical writers, regular communication is essential to keep everyone updated on project progress, timelines, and milestones. Consistent and timely communication builds trust and ensures that everyone is on the same page.



Be transparent and honest


Suppose you are a pharmaceutical sales representative communicating with a potential client. In that case, it's important to be transparent about the benefits and limitations of your products. Being honest about potential side effects, drug interactions, and limitations builds trust and establishes credibility, leading to long-term relationships.



Follow through on commitments


What if you are a pharmaceutical executive, and you promise to provide regulatory guidance to a team of researchers working on a new drug? In that case, it's important to deliver on your promise within the agreed-upon timeframe. This demonstrates reliability and builds trust with your colleagues.



Show empathy and active engagement


A medical writer working with a team of clinicians to develop educational materials for patients, actively engaging in conversations, actively listening, and acknowledging the concerns of clinicians and patients can foster empathy and trust. Understanding their needs, preferences, and expectations leads to more effective and relevant educational materials.



Foster virtual team-building activities


If you are a clinical research associate leading a team of investigators, nurses, and data managers working on a clinical trial, organizing virtual team-building activities, such as virtual coffee breaks, online games, or icebreaker sessions, can promote camaraderie, strengthen relationships, and foster trust among team members.




In conclusion, building trust in virtual communication requires consistent and reliable actions that demonstrate transparency, honesty, and empathy. By applying these tips in the pharmaceutical industry, professionals can establish and maintain trust and build long-term relationships based on mutual respect and collaboration.




Ready to take your international communication skills to the next level?


🌍 Join our upcoming workshop on Effective Communication in International Meetings: Strategies for Success. Gain insights, sharpen your skills, and network with like-minded professionals in the pharmaceutical industry. Secure your spot today!



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