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The dos and don'ts of email communication in the pharmaceutical industry

In today's digital age, email has become a primary mode of communication in the pharmaceutical industry. However, writing effective emails that convey the right message is critical.




Here are some dos and don'ts to keep in mind when communicating via email:



DO:


✅ Be clear and concise:

People receive a lot of emails every day, so it's important to make sure your message is clear and concise. Be sure to state the purpose of your email in the first few sentences. This will help the recipient understand what you want from them and respond in a timely manner.


Instead of: "I would like to discuss the budget for our upcoming project. There are a lot of variables to consider, and I think we need to have a meeting to go over all of them."

Try: "Let's meet to discuss the budget for our upcoming project."


Instead of: "I'm writing to follow up on the email I sent you last week. I haven't heard back from you yet, and I wanted to make sure you received it and to see if you have any questions."

Try: "Following up on the email I sent last week. Did you receive it? Let me know if you have any questions."


Instead of: "I'm not sure if you remember me, but we met at the conference last month. I wanted to introduce myself and see if you might be interested in collaborating on a project together."

Try: "We met at the conference last month. I'm interested in collaborating on a project with you. Let me know if you're available to discuss this further."



✅ Use professional language:

Avoid using slang or informal language, and always use proper grammar and spelling. Remember, your email is a reflection of you and your company.



✅ Proofread your emails:

Check your spelling and grammar. Even the most careful writers can make mistakes, so it's important to proofread your emails before sending them. Use a spell-checker if necessary, and make sure to check for any typos or other errors.



✅ Use a descriptive subject line:

Your subject line should accurately describe the content of your email so that the recipient knows what to expect. This can also help them prioritize their inbox and respond to your email more quickly.


Here are some examples of effective subject lines:

"Meeting Request: Proposal Discussion for New Drug Development Project"

"Follow-up: Status Update on Clinical Trial Results"

"Action Required: Review and Approve Product Labeling Changes"

"Invitation: Lunch and Learn on the Latest Regulatory Changes"



DON'T:


❌ Use email for sensitive information:

Avoid sending sensitive information via email. Instead, use secure channels or in-person communication.


❌ Write in all capitals:

Writing in all caps can be perceived as shouting and is generally considered rude.


❌ Use overly emotional language:

Avoid using overly emotional language or making personal attacks. Keep your tone professional and respectful.


❌ Use abbreviations or acronyms without explanation:

If you're using an abbreviation or acronym that the recipient may not be familiar with, provide an explanation.



Do you have any additional tips for effective email communication in the pharmaceutical industry? Share them in the comments below!

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